Spotlight on change: new features mark first Building, Remodeling & Decor Products Expo

The 1st Building, Remodelling & Decor Products Expo will be held at the Dallas Convention Center from Feb 12-15, 1994. Previously known as the National Home Center Show, the three-day event will feature new exhibits from Latin American home improvement retailing companies. In addition, the exposition will also feature a number of seminars and panel discussions on key issues affecting the industry.

Change is constant in retailing, and in industry trade shows as well. The 1994 Building, Remodeling & Decor Products Expo will be held for the first time at the Dallas Convention Center Feb. 12-15.

The show, known as the National Home Center Show |R~ since its inception in 1976, had been held in Chicago since 1986. Dallas was previous host to the show in 1978, 1980 and 1983.

The change in venue is expected to draw new faces to this year’s show. “We’re confident the move will have a positive effect on the show,” says John Berry, vice president and director of Vance Publishing Corp.’s trade show division.

Berry says many new show features, such as the Conference of the Americas and the World of Wood, will also help attract dealers and manufacturers. “There is a broad menu of educational programs this year.”


During the Conference of the Americas Feb. 12-13, three successful Latin American retailers will present their stories. Home Mart de Mexico from Naucalpan, Mexico; Cemaco, S.A. from Guatemala City, Guatemala and Homecenter Sodimac from Santiago, Chile, will each give presentations. Their leading executives will also present their operations Sunday morning before the official opening of the Building, Remodeling & Decor Products Expo.

Berry says he expects added interest in the Conference of the Americas with the recent passage of the North American Free Trade Agreement, as many retailers and manufacturers are looking to expand in Central and South America. “As trade barriers are moved out, there is a greater opportunity for U.S. manufacturers and U.S. retailers to develop relations in those areas,” he said. The new World of Wood Pavilion is an educational center expressly for buyers, sellers, distributors and traders of lumber and forest products attending the show.

Part of the pavilion will feature the Wood Store, with merchandising displays for wood and wood-related products, new applications for existing products, new sources of supply and the latest technology and design developments.

According to John Cashmore of Market Resource Associates Inc., coordinator of the World of Wood, association support has been strong for the pavilion.

Twenty-one associations representing wood and wood-related product manufacturers and wholesalers in the U.S., Canada and Latin America are sponsoring exhibits. The World of Wood will provide information on delivery, distribution and handling systems for wood products, new product development and environmental efforts being made by the forest products industry.

Other new exhibit hall features include the Material Handling, Storage and Delivery Show; the Decor Trends and Concepts Pavilion and the Pavilion of the Americas. See related story for more information on these new exhibits.


Two keynote speakers will give presentations at this year’s show. Watts Wacker, senior partner of Yankelovich Partners, will offer his analysis of consumers today and tailor his discussion to home improvement dealers, distributors and manufacturers. The program will begin at 8:45 a.m. Monday.

Frederick Volcansek, an international market development consultant, will address current developments in housing and home improvement throughout Latin America on Saturday at 1 p.m. See the sidebar on keynote speakers for more information on these presentations.

A wide variety of seminars will be held throughout the show. Three seminars are on tap for Sunday morning: “Making Allies of Your Environmentally-Concerned Customers;” “Material Handling” and “Building a Solid Program For Engineered Wood Products and Systems.”

If you are interested in starting or fine-tuning an installed sales program, the Expo is the place to be. Industry expert William Olsen will lead three seminars on installed sales programs, joined by dealer panelists. The programs will take place Sunday at 3:30 p.m.; and Monday at 7:30 a.m. and 3:30 p.m. In addition, a series of professional development seminars will be held for managers, hosted by Darlene Bordeaux, an expert in professional development, employee training and team building. She will lead four workshops geared around her newest book: 12 Steps to Personal and Professional Development.

The first session–“How to Identify and Make the Most of Your ‘Self'”–helps managers identify how their self-image impacts their success as a manager. “Dynamic Leaders are Made–Not Born” will teach how to enhance worker productivity and better handle problems. The third session is titled “When you Fail to Communicate, Your Communication Will Fail.” Attendees will learn 10 ways to offer effective feedback and coach employees. The final session, “Empowering and Building Total Quality Teams,” offers high-impact ways to empower others.


Due to the popularity of the dealer roundtable luncheons in past years, called dealer idea exchanges, they will be repeated this year. According to Berry, dealers enjoy the opportunity to speak to peers they are not in competition with. Participants receive a free box lunch and an opportunity to talk to other retailers about topics of interest.

Topics will include “Controlling Shrinkage/Effective Loss Prevention;” “Training, Developing and Keeping Good Employees;” “New Products and Programs that Increase Profits” and “Creating Compensation and Incentive Plans for Your Sales Team.” These discussions will be held Sunday and Monday from 11 a.m. to 12:30 p.m. and 12:30 p.m. to 2 p.m. All topics will be held at each of the four time slots.

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